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We respect your privacy. This Privacy Policy explains how Personality Hub ("we," "us," or "our") collects, uses, and protects your personal information when you access or use our website, app, and related services (collectively, the "Services"). By using our Services, you confirm that you have read and understood this policy. Questions? Reach out to us at [email protected]
Personality Hub provides on-demand personality assessments, personalised reports, daily growth challenges, and related content to help you understand and develop yourself.
We want to be clear about something important: we do not collect sensitive personal information — nothing related to your health, race, sexual orientation, political views, or similar categories. The questions in our tests are general, neutral statements. They are not intrusive and are not specific to your private life.
Your test answers and results are used solely to provide you with our Services. We do not combine them with other data or use them for any other purpose. Everything you share with us stays strictly confidential.
For EU users: We do not use automated decision-making to generate your results. We also do not engage in profiling as defined under GDPR.
Identity and Contact Details of the Data Controller
Data Protection Officer Contact Details
What Does This Privacy Policy Cover?
How and Why Do We Collect Your Personal Information?
How Do We Use Your Personal Information?
When Do We Disclose Personal Information?
How Do We Use Cookies and Similar Technologies?
Do We Sell Personal Information?
How Do We Protect and Transfer Information?
How Long Do We Retain Information?
What Are Your Privacy Rights?
Appealing Decisions Related to Privacy Requests
Do We Collect Information About Children?
How Do We Use or Disclose Sensitive Information?
Do We Offer Financial Incentives for Your Personal Information?
Do We Respond to Do Not Track (DNT) Signals?
How Do We Update This Privacy Policy?
Additional Information for California Residents
How Can You Contact Us?
This policy explains how we collect, use, and disclose personal information — both online and offline.
For EU users: "Personal information" refers to "personal data" as defined under GDPR.
This policy does not extend to third-party websites, services, or platforms — even those referenced within our Services. Each third party operates under its own privacy practices, which we encourage you to review independently.
Please also refer to our Terms of Use, which govern your access to and use of Personality Hub.
We collect personal information when you register an account, use our Services, make a purchase, or contact us directly. We also collect standard device and browsing information automatically, as most websites do.
Specifically, we collect information such as your name, email address, and phone number when you use our Contact Us form, subscribe to our Services, complete a purchase, or send us an email. We also collect transaction details when you buy our Services.
We use this information to:
We do not use automated decision-making in any way that could affect your legal rights.
What we collect: Email addresses, passwords, names, postal addresses, phone numbers, and unique identifiers (including those from third-party logins such as Google or Facebook).
Why we collect it: To create and manage your account, deliver our Services, respond to your communications, and maintain platform security. We may also use contact details to inform you of relevant offerings.
Legal basis: Legitimate interest and contractual obligation under our Terms of Use.
What we collect: Details of purchases made through Personality Hub. We do not store credit card information. All payment data is handled securely by Stripe, PayPal, Spreedly, or Shift4.
Why we collect it: To process and manage your transactions accurately and in compliance with financial regulations.
Legal basis: Legal compliance and contractual obligation.
What we collect: IP address, browser type, operating system, browsing behaviour, and general geolocation data (city and country level only — no precise location tracking). This includes data from cookies and automated technologies.
Why we collect it: To maintain and improve our Services, ensure security, and where applicable, deliver relevant advertisements.
Legal basis: Legitimate interest in providing a functional and secure platform.
What we collect: Messages you send us, survey responses, and your answers to personality test questions.
Why we collect it: To provide you with your personality report and to improve our Services. Your test answers are analysed solely to generate your results.
Legal basis: Legitimate interest and, where applicable, your consent.
What we collect: Aggregated, de-identified, or publicly available information.
Why we collect it: For analytics, trend analysis, and business improvement — none of which identifies you individually.
We only share your information in the following circumstances:
Affiliated Companies: We may share information with companies related to us under common ownership, strictly in line with this Privacy Policy. This includes sharing in the event of a merger, acquisition, or business restructuring.
Service Providers: We work with trusted third-party providers for payment processing, technical support, storage, and service optimisation. These providers act solely on our behalf and only use your information to deliver our Services.
Legal Requirements: We may disclose information when required by law, in response to legal proceedings, government requests, or to protect the rights, safety, and security of Personality Hub, our users, or others.
With Your Consent: We may share information when you have explicitly requested or agreed to it.
How Do We Use Cookies and Similar Technologies?
Like most online platforms, Personality Hub uses cookies, pixels, web beacons, and similar technologies to collect certain information automatically when you use our Services.
We use three types of cookies:
Essential Cookies: Required for the platform to function. These cannot be disabled.
Preference Cookies: Store your settings to personalise your experience.
Analytics and Marketing Cookies: Help us understand how our platform is used and allow us to serve relevant advertisements. This includes tools such as Google Analytics and Meta Pixel.
You can manage your cookie preferences directly through your browser settings. To learn more about opting out, visit allaboutcookies.org or aboutads.info/choices.
No. Personality Hub does not sell your personal information. Ever.
We apply appropriate technical and organisational measures to protect your personal information. That said, no digital transmission is completely immune to risk. While we do everything we reasonably can to safeguard your data, transmission to and from our Services is at your own risk. Please access our platform only through secure environments.
For US users: If you access our Services from outside the United States, your data will be processed and stored on servers located in the United States.
For EU users: Where personal data is transferred outside the EU/EEA, we do so in full compliance with EU law — including the use of Standard Contractual Clauses. By using our Services, you consent to this transfer and storage as outlined in this policy.
For UK users: We take all necessary steps to protect your personal information in line with applicable UK data protection law.
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, meet legal or contractual obligations, or as otherwise required by law.
Our retention decisions are guided by:
If your account shows no activity for more than 33 days and you do not hold an active subscription, we may close your account and delete associated personal information. This is also in your interest, we see no reason to hold data we no longer need to serve you.
We take your privacy rights seriously. Depending on your location, you may be entitled to the following:
Access: Request details of the personal information we hold about you and how it is used.
Portability: Request a copy of your data in a commonly used electronic format, suitable for transfer to another entity.
Correction: Request that inaccurate or outdated information be corrected.
Deletion: Request that your personal information be deleted, subject to applicable legal limitations.
Limit Processing: Request that we restrict how your personal information — particularly sensitive data — is used.
Opt-Out: Opt out of the use of cookies and tracking technologies for advertising purposes. We also honour recognised global opt-out signals such as the Global Privacy Control (GPC).
Opt-Out of Profiling: Where applicable, opt out of automated decision-making or profiling.
Complaints: You have the right to raise privacy concerns with us or with the relevant supervisory authority in your jurisdiction. We do not discriminate against anyone for exercising their privacy rights.
Marketing Preferences: Unsubscribe from marketing communications at any time by following the opt-out link in any message or by contacting us directly.
For EU users: You may withdraw consent to data processing at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
For California residents: Additional rights apply under the CCPA and CPRA, including the right to request disclosure of data shared with third parties for direct marketing purposes. California residents under 18 may also request removal of publicly posted content under California Business & Professions Code Section 22581.
If we decline your privacy request — in whole or in part — we will explain why. Depending on your location, you may have the right to appeal that decision. To do so, contact us through the details in the section below. We respond to all appeals as promptly as legally required.
No. Personality Hub does not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will delete it immediately. We have no such data to use, share, or report.
We do not collect or use sensitive personal information beyond what is strictly necessary to deliver our Services — and only for the purposes permitted under applicable law, including the CCPA.
No. We do not offer financial incentives in exchange for your personal information.
Our Services do not currently respond to DNT signals. However, we do recognise and act on Global Privacy Control (GPC) opt-out signals where technically verifiable.
We update this policy when our practices change or when required by law. The version in effect at the time of your visit always applies. We encourage you to review this page periodically.
California Shine the Light: California residents may request details about personal information disclosed to third parties for direct marketing purposes. Submit a written request using the contact details below.
Categories of Personal Information Disclosed:
Identifiers — shared with service providers, advertising networks, and analytics platforms.
Commercial Information — shared with service providers, advertising networks, and analytics platforms.
Device Information — shared with service providers, advertising networks, and analytics platforms.
Other Personal and Non-Personal Information — shared with service providers only.
For any privacy-related questions, requests, or concerns — we're here.
Personality Hub
Sutton Yard, 65 Goswell Road, London, EC1V 7EN United Kingdom
support@personalityhub.com
+44 20 3330 7000
Last updated: June, 26